KEEP IT REAL

What this record means

The record shows that “KEEP IT REAL” is a cancelled Principal Register mark owned by AMPC, Inc.; the registration was cancelled on Oct 19 2018 because the owner did not file an acceptable Section 8 declaration, and no later renewal is shown. The mark covered Class 029 “protein for use as a food additive” and Class 030 “food additives for non‑nutritional purposes as a flavoring, ingredient or filler,” both first used in commerce on Feb 21 2005, so a similar name used on comparable food‑additive products would present the closest record‑based concern. The record does not give the owner control over every possible use of the words “keep it real” in unrelated fields. Because the mark was on the Principal Register, there is no Supplemental Register sequence to note. The latest meaningful event is the Section 8 cancellation in 2018, and the supplied history shows no oppositions, cancellations by others, or other enforcement activity. I'd treat this as a meaningful concern if you plan to use the same wording for similar food‑additive goods.