KEEP IT REAL RX THE GAME

What this record means

The record shows that “KEEP IT REAL RX THE GAME” is an abandoned Intent‑to‑Use service mark that was never turned into a registration; the USPTO listed it as dead after the owner, Trance4Mation Games, LLC, failed to file a required Statement of Use by the August 28, 2014 deadline. The only goods covered are “Entertainment in the nature of interactive, on‑line, reality‑based computer games” in International Class 041, so a similar name used for video‑game services would be the closest area of concern, while uses in unrelated fields would be farther from the scope shown. Because the mark never entered the register, the record does not give the owner control over every use of the wording. The latest meaningful event is the abandonment notice and entry on August 28, 2014; no opposition, cancellation or court activity appears in the history. I'd treat this as a moderate concern if you plan a game‑related brand with a comparable name.