KEEP IT REAL

What this record means

The record shows that “KEEP IT REAL” is an abandoned application, filed by REAL FOODS, INC., a California corporation, and it never entered the register because no Statement of Use was filed after the Notice of Allowance on Jan 16 2007; the abandonment was noted on Jan 17 2008. The goods listed are frozen entrees consisting primarily of meat, fish, poultry or vegetables (class 029) and frozen sandwiches (class 030), so a similar name used for any frozen prepared food would be the closest area of concern, while uses outside those food categories fall farther from the scope shown. The record does not give the owner control over every possible use of the words “keep it real.” Because the application was on the Principal Register and was abandoned, there is no later maintenance event or upcoming deadline in the file. The prosecution history shows no oppositions, cancellations or court actions, so the supplied history shows no visible enforcement activity. I'd treat this as a moderate concern if you plan a frozen‑food brand with a similar name.