What this record means
The record shows that “KEEP IT REAL” is an abandoned application, filed by individual Jonathan Lizzi on Aug 28 2013 and marked dead on Jul 14 2014 after the applicant failed to respond to an Office action; the latest status event is the abandonment notice mailed on that same date. The only goods listed are athletic apparel—shirts, pants, jackets, footwear, hats, caps, athletic uniforms, and related tops and bottoms—so a similar name used for clothing or sportswear would raise the closest record‑based concern, while uses in unrelated fields would be farther from the scope shown. The record does not give the owner control over every possible use of the phrase “KEEP IT REAL.” No enforcement actions, oppositions, or cancellations appear in the history. I'd treat this as a meaningful concern if you plan a comparable mark for athletic wear, because the abandoned filing still signals that the USPTO examined the name for that category.
Informational only - not legal advice.