KEEP IT REAL

What this record means

The record shows that “KEEP IT REAL” is an abandoned service mark, filed by Jacqueline J. Chancellor‑Maddison as an individual on July 11 2013 and abandoned on May 23 2014 after the applicant failed to respond to an Office action; the latest status event is the abandonment notice mailed on that date and the history contains no oppositions, cancellations or other enforcement activity. The only goods and services listed are “Providing advertising, marketing and promotional services, namely, development of advertising campaigns provided through cable television broadcast, web casts, radio broadcasts, newspapers, magazines, online banners, outdoor billboards, wild postings, bus and subway ads” in International Class 035, so a similar name used in any of those media‑based advertising or marketing contexts would be the closest record‑based concern. The record does not give the owner control over every possible use of the phrase, especially outside the described advertising services. Because the mark never reached registration and was never placed on the Supplemental Register, there is no supplemental‑register examination sequence to note. I'd treat this as a meaningful concern if you plan to use “KEEP IT REAL” for comparable advertising or marketing services.