KEEP IT REAL.

What this record means

The record shows that “KEEP IT REAL.” is no longer active – it was cancelled on May 8 2026 because the registrant, Sonendo, Inc., did not file an acceptable Section 8 declaration, so the registration is dead. The only goods listed are dental and medical instruments and sonic‑energy delivery systems used in procedures such as endodontics and oral surgery, plus related hand‑held applicators, kits and monitoring consoles. A similar name used for anything in that dental‑or‑medical‑device space would be the closest record‑based concern, while uses in unrelated fields fall farther from the scope shown here. The record does not give Sonendo control over every possible use of the phrase. This is a Principal Register mark, not a Supplemental Register filing, and the prosecution history shows a normal path to registration followed by a later Section 8 cancellation. The supplied history contains no oppositions, cancellations by third parties, or other enforcement actions. I'd treat this as a meaningful concern if you plan a name in the same dental‑instrument category.