KEEP IT REAL

What this record means

The record shows that “KEEP IT REAL” is a live Principal Register registration owned by DS SERVICES OF AMERICA, INC., a Delaware corporation, and it covers bottled water in International Class 032. Because the registration is limited to that specific beverage product, the closest record‑based concern would arise if you tried to use the same phrase for any bottled water or similar drink, while uses in unrelated categories such as apparel or software would be farther from the listed scope. The record does not give the owner control over every possible use of the words “keep it real.” The latest meaningful event is the renewal reflected in the status date of Dec 21 2021; no future deadline is supplied. The prosecution history contains no oppositions, cancellations or other enforcement actions, so the supplied history shows none. I'd treat this as a meaningful concern if you plan a bottled‑water brand with the same wording.