KEEP IT REAL

What this record means

The record shows that “KEEP IT REAL” is an abandoned application – the USPTO marked it dead after the applicant, Now Collective AB, failed to answer an Office action, with the abandonment notice dated November 27 2017. The filing covered Class 004 perfumed candles and Class 021 applicators for cosmetics and brushes, so a later user of the same phrase on similar scented‑candle or cosmetic‑tool products would encounter the closest record‑based concern. The record does not give the owner control over every possible use of the words “keep it real” in unrelated categories. Because the mark never reached registration, there is no later maintenance filing or renewal date to note, and the prosecution history contains only the non‑final action and the abandonment notice – no oppositions or cancellations appear. I'd treat this as a moderate concern if you plan a comparable name for candles or cosmetic applicators, but the risk drops sharply for unrelated goods.