KEEP IT REAL

What this record means

The record shows that “KEEP IT REAL” is an abandoned application – the USPTO marked it dead after the applicant, Leave it leash LLC, failed to answer an Office action, with the abandonment notice dated June 27 2023. The filing was for Intent‑to‑Use goods in International Class 031, specifically “Dog food; Edible cat treats; Edible dog treats,” so any later use of the phrase in connection with pet food would be the closest area of concern. The record does not give Leave it leash LLC control over the words in other categories, such as apparel or entertainment, because the filing only covers pet‑food items. There is no indication that the mark ever reached the Supplemental Register; it remained on the Principal Register until abandonment. The latest meaningful event is the abandonment notice on June 27 2023, and no further dates are listed. The prosecution history shows no oppositions, cancellations or court actions, so the supplied history shows no visible enforcement activity. I'd treat this as a moderate concern if you plan to use “KEEP IT REAL” for pet‑food products, but the risk is far lower for unrelated goods.