What this record means
The record shows a live, pending application for the mark KEEP IT REAL CLUBS owned by Keep It Real Clubs Inc., a New York nonprofit, and it is being examined for registration on the Principal Register. The only listed services are “educational services, namely, conducting programs for children and youth in the fields of digital literacy and the arts for the purpose of empowering children and youth” in International Class 041, so a similar name used for those kinds of youth‑focused education programs would raise the closest record‑based concern. The record does not give the owner control over every possible use of the words “keep it real” or “clubs” outside that specific educational context. The prosecution history shows the application moved through examiner amendment on June 18 2025 and then received a Notice of Allowance on Nov 4 2025, followed by a granted extension to file a Statement of Use on Apr 28 2026, which is the latest meaningful status event. No oppositions, cancellations or other enforcement actions appear in the supplied history. I'd treat this as a meaningful concern if you plan a comparable youth‑education program, but the risk is far lower for unrelated goods or services.
Informational only - not legal advice.